From a competitive standpoint, right now, I’d tell you this defines the apex. Trendy breeder. Famous parents. Well grown. Looks fuzzy. Has purple. Smells orange, and wild.
Absolutely, it runs circles around the substantial majority of legal offerings, at half the price, or a third when it’s on sale.
Now, you can source quality like this from a few places legally. The price I paid for this single gram ($12) isn’t necessarily all that good but you might have to cough up more for a legal comparable (Read: you gonna pay double the rate and buy 3x the amount).
By my eye, the secret sauce that gains the advantage has a simple recipe. The genetics are new, it meets the level of quality set forth by the price point, and this offering has a bulk discount.
If you bargain hunt you can see this at $150 a zip. Suggesting you save $20 buying HEXO’s ounce or half offerings (Original Stash, HEXO brand, respective) might be a laughable proposition, while others may see logic, which I wouldn’t judge you for. At that point, the differences are mostly relocated to quality, and intangibles like brand perception.
In terms of products that share the intangibles, I’d tell you comparable legal offerings go for upwards of $20 per gram, with no bulk discount ($560 a zip). Lauded offerings with no hype outside Canada’s legal market (like Pedro’s Sweet Sativa) offer this type of quality at $10 a gram, but only in a $3.5 gram package, the price on a zip is still over $300.
For the customer segment that makes bulk purchases (28+g), the price difference between a newly emerged value brand and something that includes all the intangibles like we see below still ranges about $300-400.
While the disparity in price exists, so will the possibility the gap will channel purchases to ones like we review here today. But it’s only a matter of time until the segment fills with bulk offerings from those established in the mid-range, or value offerings from the ultra-lux products priced above the traditional market’s historical maximum. And then a little more time until we see a legal offering of Symbiotic’s newest, with a bulk discount, grown by a smaller cultivator, like the one we look at today.
So let’s take a look, Symbiotic’s Orangeade, grown by Legacy Farms.